Employer branding

You might think of branding as something that only applies to a company selling a product or service. But branding is also important when it comes to letting people know why your school district is a top employer, what differentiates you from a competitor, and why they should work for you.

Why your employer brand matters

A good reputation speaks for itself. If your district is known as a great place to work, it’s much easier to attract top candidates.

Four strategies to build your employer brand

Stand out from the crowd by following these tips to make your district more attractive to job candidates.

Crafting an employee value proposition

Set yourself apart from other employers by highlighting what makes your organization unique and attractive.